Also Former Executive General Manager, Brand – CPA Australia
Murray Chenery is a proven marketer with an acute understanding of brand DNA and strategy.
He has over 30 years’ experience in retailing, professional services and other industries, delivering innovative, differentiated and award-winning marketing campaigns to the Australian marketplace.
Murray joined CPA Australia in late 2012 as Executive General Manager, Brand, responsible for developing and driving strategies to grow membership and building the CPA Australia brand and CPA as the global professional accounting designation for strategic business leaders.
From 2001 to 2012, he worked at the marketing helm of one of Australia’s most recognised retail brands, Target, as General Manager of Marketing where his strong strategic focus helped shape Target’s enviable progression from a low-end, discount, big-box retailer to a fashionable, mid-market, iconic Australian brand.
During his time at Target, he was the architect of the very successful ‘100% Happy’ campaign, and the strategic force behind the ‘Designers for Target’ program, commencing with Stella McCartney.
Murray’s work has received many marketing and advertising excellence accolades, including awards from the Australian Marketing Institute and the Australian Catalogue Association. Murray was also a Director of Target (Australia) from May 2011 to January 2012 and an alternate director of the Melbourne Fashion Festival. He is a Member of the Retail Advisory Committee, School of Fashion and Textiles, RMIT.
Murray has considerable experience using the full spread of paid, owned and earned communication channels as well as overseeing the development of many marketing initiatives, including customer loyalty, digital marketing, web, social media, sponsorship and other customer-interfacing strategies.