Nick Brignell

National Head of Client Development

Xaxis

As National Head of Client Development, Nick leads client development and product development for GroupM’s specialist programmatic divisions, including the Xaxis business.

He is dedicated to driving effective digital business outcomes for GroupM clients and works alongside media, data and tech partners to maximise return on investment for advertisers by forging better multi-channel digital media strategies and implementation.

Based in Melbourne, he has worked in the Programmatic field for six years. During his time at GroupM he has built a strong national team that serves GroupM agencies MediaCom, Wavemaker and Mindshare and provides market-leading programmatic expertise and digital knowledge for clients.

With a career forged in digital media and marketing, he thrives on the constantly evolving digital ecosystem and embraces change and innovation. Nick has experience across publishers and agencies and has also held senior roles at mobile specialists InMobi and SnakkMedia, News Corp and ZenithOptimedia.

About Steve Poyser


Connect with Nick Brignell
Nick Brignell
Nick Brignell