Pieter-Paul von Weiler
Co-founder
BetterBriefs
BetterBriefs is a brief advisory and training business that helps brands brief better. It was founded by two former agency strategists—Matt Davies and Pieter-Paul von Weiler—responding to the industry’s frustration, issues and confusion around briefs. They conducted the BetterBriefs Project, the first ever global quant study on the topic representing the opinions of over 1700 marketeers and agency staff from over 70 countries. And they’ve recently, in partnership with the IPA and Mark Ritson, released a best practice guide on how clients should brief their agencies.
