Priya Kanniappan
Group Marketing Director
carsales.com.au
Priya is an experienced marketing leader who has worked across established digital businesses and global start-ups. With a passion for technology and data, Priya has a successful track record in delivering acquisition and retention strategies that drive business results and brand saliency. Her approach to marketing strategy is anchored deeply in insights, analytics and a laser focus on the customer.
In her current role as Group Marketing Director for Australia’s leading automotive classifieds business, carsales.com Ltd (ASX: CAR), Priya is responsible for driving the brand’s future positioning, implementing best practices in data & marketing automation and delivering effective customer engagement strategies to build long-term loyalty.
Priya holds a Master of Communication from the Royal Melbourne Institute of Technology. She is an Industry Mentor at RMIT Online, providing leadership and guidance to students undertaking the Digital Marketing Strategy course.
