Chief Digital Officer
Rachida is currently the National Head of Digital & Technology for Spark Foundry Australia, a Publicis media agency.
As a Digital and Technology fanatic, Rachida is passionate about the evolving Digital media consumer behaviours and helping brands navigate this challenging landscape, leveraging her passion for data and creative thinking.
In her role Rachida overseas key digital functions across Digital Operations, Digital Experience, and Digital Media (Programmatic, Social, Search) as well as emerging Digital channels, which represent a collective team of 50+ specialists.
Originally from France, Rachida starter her career client side working for formidable brands such as Nestlé and Kraft; passionate about digital she made the move agency side 10 years ago to specialise and hone in her skills.
Since then Rachida has worked in a number of agencies in UK and Australia looking after brands such as Tesco, Next, Commonwealth Bank, TAL, Menulog, Tourism New Zealand and NRMA to name a few.
Rachida is a polyglot who loves to travel, practice the languages she knows and pick up new ones. When not at work she loves to run, read and share her love of languages with her young kids, dreaming of days she might travel the world again.