Rodd is CEO and Founder of Smart Video Australia and Personalised Video Lab UK.
Rodd is a true ‘creative technologist’, combining the power of data, personalisation and cutting edge video technology to create engaging bespoke experiences where the connection is made possible throughout the customer lifecycle.
Rodd started his career in Australia at agencies DDB and Saatchi & Saatchi, where he rose to the level of Executive Creative Director. During 8 years in New York he worked as ECD at TBWA and Lowe Lintas, winning international creative awards and looking after multi-national brands including Unilever, Coca Cola and Johnson & Johnson.
Always looking to deepen his toolkit, in recent years he developed an intimate understanding of cloud based technology and SaaS marketing technology.
In 2013 he began developing his own cloud-based personalised video platform that would allow him to deliver breakthrough creative to an infinite sized database on a one-to-one level, in real time, with customised audio. In 2014 he and Co-Founder Francoise Gelbard launched Smart Video Australia & Personalised Video Lab UK.
With offices in Australia and the UK, and working for a growing number of clients including MasterCard UK, Westfield, AMP, Specsavers and University of NSW, their Personalised Video CX programs are becoming a key CX technology tool for ASX Top 100 and global multinational brands.
Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.