Satya Upadhyaya

VP Campaign Optimisation, Marketing Capability & Change

Citi

Satya is an experienced people leader and practioner strategically optimising and managing marketing process, marketing automation capability and governance. Currently he is the Vice President at Citibank Australia and has over the past 15 years and held Marketing Capability & Optimisation roles with  Accenture Australia, The Star Entertainment Group, Tabcorp, NRMA, Bankwest, and HSBC.

He has championed taking businesses on the journey from the present state to the future state through providing support, guidance and leadership with the understanding of business problem and connecting the dots across people, process and technology. campaign orchestration and decisioning engines – development and implementation of a data driven marketing culture with a shift from product siloed to customer first.

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