Serge Petrichenko

Head of Research & CX

REA Group

Serge leads the Market Research & CX team at REA Group. He is a customer advocate with more than 15 years’ experience uncovering insights across financial services, property and technology sectors. Serge is passionate about connecting businesses with their customers, translating consumer needs and preferences to shape new products, marketing strategy and better customer experiences. Drawing from his background in research, econometrics and CX design, Serge is focused on identifying emerging trends that have the power to transform the way the world experiences property.

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