Shayne Mele

Shayne Mele is the Australian & New Zealand Merchandise Manager for VIPshop ( which is one of China’s largest e-commerce platforms with over 300 million members and in excess of 25 million daily unique visitors. Overseeing all-new brand acquisition for the region across multiple categories including Men’s & Women’s ready to wear, Designer Fashion, Handbags & Shoes, Home & Lifestyle, Food & Nutrition, Beauty & Personal Care. He has unparalleled China market & E-commerce experience and his contributions have assisted some of Australia and New Zealand’s largest brands access and succeed in this lucrative market.