Head of Digital Marketing Technologies and Innovation
Silpa Haria heads up the Marketing Technology and Innovation team at the National Australia Bank. The team is responsible for uplifting NAB’s digital marketing capability to drive efficiencies, business outcomes and transform customer experiences. With a digital marketing career spanning 20 years across finance, telco and media industries, Silpa has led organisations across APAC through digital transformation and adoption of digital marketing capabilities to deliver connected experiences. Silpa utilises her expertise across all digital and marketing disciplines and is passionate about harnessing technology advancements and data to connect with customers and deliver seamless experiences.