Simon is the Research & Insights Lead for ANZ Bank. In this role, Simon leads the Research practice area for the bank covering areas such as Brand & Communications, Customer Experience, Design Research and Market Intelligence. Simon’s brief at ANZ has been to lead a holistic research approach that takes into account long-established research practices combined with Design Research practices to provide the comprehensive evidence bases required for innovation and transformation. Simon is particularly interested in new proposition development and service design.

Simon has been working in financial services for 13 years, having to lead the Insights Function at the Commonwealth bank and the Insights & Analytics function at Bankwest. Prior to client-side roles, Simon has worked for market research companies such as AcNielsen in Media and Evalue working on customer experience programs. Simon first commenced his career in quantitative roles as a statistician.

Simon has an MBA from Macquarie University, a Social Science Degree from UNSW and serves on the Board of AMSRS.

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