Sonny Sethi

Senior Director, Marketing Research

Zip

Sonny leads Research and Insights for one of the fastest growing Buy Now Pay Later companies, Zip globally. 

Zip operates under the name Zip Pay in AU, Zip in NZ and UK, Quadpay in USA, PayFlex in South Africa, , and by multiple other names in our global markets. 

Sonny has been tasked to set up and scale the research function globally in 8+ markets, speaking with customers, non-customers, merchants and B2B business customers. Most recently, he set up the research and insights function for Uber/Uber Eats across 10+ APAC markets and in the past has been a lead researcher for 16+ years working at Client side roles at TAB, Foxtel and Agency-side roles at Ipsos, ACNielsen and Research International.


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