Tracy Sun

In 2011, OEI Media became the official agency of Sina Weibo in Oceania, which was a big step forward for Chinese social media in the Australia market. Tracy Sun, as the general manager of OEI media and a Chinese digital marketing expert, has more than 5 years’ experience in assisting Australian businesses with their China social media marketing. In the past 6 years of being the official agency of Weibo in Oceania, OEI Media has acquired precious experiences and a portfolio of successful case studies which are perfect demonstrations of how we have built brands. This session is going to demonstrate 3 most typical case studies of how Australian/ New Zealand businesses build a good relationship with their current/potential customers and eventually achieve growth via Weibo.

Gavin Stewart - Marketing Director, Ashton Media About Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.