Vici Richardson

Head of Growth & GTM

HBF Health

Vici Richardson has held the pivotal role of Head of Growth and Go-To-Market at Australia’s second largest Not For Profit Health Insurer, HBF for the last five years. In this time, the brand has navigated a period of significant national growth, harnessing the charm of the iconic WA symbol, the quokka, to bring their proposition to life. With a strategic emphasis on digital channels, Vici has successfully crafted and executed growth strategies that have not only expanded HBF’s reach and ability to acquire new members but have also strengthened customer relationships.

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