Vinetha Manthena

Associate Director, Digital Marketing Channels

Optus

Vinetha is an Associate Director of Digital Marketing at Optus with 15 years’ experience both agency and client-side across telco, banking, insurance, FMGC and travel. She is a trailblazer in biddable media and channel strategies having delivered many Australia-first initiatives including early adoption of AI-led digital media buying. Her passion is delivering data driven business transformational projects such as, cross channel media attribution. She is proud to lead a team of talented marketing specialists and be part of a nationally recognised award-winning marketing team.

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