Vinetha has 15 years’ global experience in leading Digital Marketing teams both agency and client-side across telco, banking, insurance, FMGC and travel. She is a trailblazer in biddable media having delivered many market-first initiatives including launching propensity to purchase machine learning modelling in a cookie-less environment.

Vinetha has in-housed all Digital Marketing at Optus and has built world-class powerhouse media buying team who are always pushing boundaries and at the cutting edge of ad-tech.

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