Dr. Violet Lazarevic

General Manager of Customer Insights


Dr Violet Lazarevic is Head of Customer Behaviour and Data at Endeavour Drinks Group. As part of her role she is responsible for leading the category and customer insights, data and analytics teams that support the EDG strategy and bring the customer to life.

Violet was previously an Associate Director of Research and Insights at the Melbourne Convention Bureau (subsidiary of Visit Victoria) where she led a team that researched the contribution of business events to the Victorian economy and explored how to optimise delegate experiences at business events in Melbourne.

Prior to that she was Senior Research Consultant at the Australian Consumer Retail and Services Research Unit (ACRS) at Monash Business School. There was the lead researcher on a number of projects, managed a number of client accounts and was a thought leader in retail research and customer insights.

Violet is an expert in qualitative and quantitative customer research, analytics and actionable insights. Her training in research began during her PhD in Marketing which investigated the effects of outsourcing logistics services on branding and ethical integration outcomes.

She has presented retail insights and thought leadership internationally and in Australia and published in several retail industry publications and she regularly blogs on retail, marketing and research related issues.

Gavin Stewart - Marketing Director, Ashton Media About Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.

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