Dr. Violet Lazarevic

General Manager of Customer Insights


Dr Violet Lazarevic is General Manager of Customer Insights at Telstra. A key part of her role is setting the customer research agenda for the Telstra business to help identify new opportunities, support innovation, understand customers and optimise Telstra’s performance.

She was previously Head of Customer, Insights and Data Analytics at Endeavour Drinks Group, the liquor division of Woolworths. There she was responsible for leading the category and customer insights, data and analytics teams that support the EDG strategy and bring the customer to life.

Violet is an expert in qualitative and quantitative customer research, data analytics and actionable customer insights. Her training in research began during her PhD in Consumer Behaviour and Marketing which investigated the effects of outsourcing services on customer and branding outcomes.

She has presented customer insights and thought leadership internationally and in Australia and published in several retail industry publications and she regularly blogs on consumer, marketing and research related issues.

Gavin Stewart - Marketing Director, Ashton Media About Gavin Stewart - Marketing Director, Ashton Media
Gavin Stewart is the Marketing Director and co-founder of Ashton Media, leaders in the creation, production and marketing of highly targeted, invitation-only, executive conferences. Gavin is an expert B2B marketer with over 13 years experience delivering event audiences. Specialties include: audience development, marketing strategy, email marketing, DM, SEO, SEM, analytics, social media, creative and sales.

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