Yun Yip is currently the General Manager of Foxcatcher and has over 18 years experience in the advertising industry. Her foundation was set in media agencies – successfully delivering key accounts success in strategy and planning, across TV, radio and outdoor. Her digital and technology career was born out of a passion to connect brands and consumers more effectively. Joining Telstra Advertising Network allowed Yun to understand digital marketing and advertising from a multiscreen approach. It was later at 1st Screen (mobile technology) where Yun thrived to manage various cogs of the business and honed her leadership skills as Co-MD. In the last 5 years, Yun has been an active voice in the Ad Tech industry. Through her most recent roles as a leader at HYP and global DSP powerhouse MediaMath, she was able to drive advocacy for programmatic and data strategy uptake amongst brands and agencies, as well as lead a suite of initiatives that ranged from mentoring to workplace diversity and women empowerment.

Connect with Yun Yip

Linkedin