Hitwise, a division of Connexity, is a leading provider of online consumer insights and analytical services measuring online behaviour daily to help marketers understand and reach consumers across channels, media and devices. Hitwise unifies rich consumer attributes such as demographics, psychographics, purchase behaviours, buying intent, media consumption and brand loyalty with granular digital behaviour and search patterns across web and mobile devices. Providing the largest sample of online behaviour in the US, UK and Australia, Hitwise enables marketers, publishers and agencies to define consumer segments in real-time and profile and analyse their behaviour to size audiences, buy advertising and convert more site traffic.