08.30
Wednesday 21st June
Registration
08.55 – 09.00
Duco van Breemen
General Manager
Haymarket HQ
Opening Comments by the Conference Chair & MC
09.00 – 09.30
Sidney Song
Chief Data Officer
Publicis Media Group China
International Keynote:
A deep-dive into Chinese web analytics and marketing performance: data and traffic
09.30 – 10.00
Nicolas Chu
CEO and Founder
Sinorbis
10.00 – 10.30
Rob Brown
Executive Director
Global Rev Gen
10.30 – 11.00
Coffee & Networking Break
11.00 – 11.30
Lisa Ronson
CMO
Tourism Australia
11.30 – 12.00
Radek Sali
Former CEO
Swisse
12.00 – 12.30
Allen Qu
Chairman
Netconcepts China
International Keynote
Developing effective search strategies in China
12.30 – 13.15
Networking lunch
13.15 – 13.45
David “Kochie” Koch
Chairman
Port Adelaide FC
Host
Sunrise
13.45 – 14.30
James Hudson
Director of Corporate Affairs and Marketing ANZ
Alibaba Group
Raymond Chan
Deputy Managing Director
Blackmores International
Paul Waller
Head of Investment Strategy
MediaCom
Justin Hall
Managing Director
Smartfoods
E-commerce and O2O Panel Discussion:
Leveraging a billion shopfronts – How to sell successfully to the Chinese digital consumer
14.30 – 15.15
Xueting Zheng, Senior Marketing & Communications Specialist (Greater China), UNSW
Tracy Sun
General Manager
Weibo Authorised Agency ANZ
Lucy Liu
COO & Co-Founder
Airwallex
Dandan Cheng
COO
Sinorbis
Panel Discussion:
Using digital channels to reach Chinese audiences at home and overseas
15.15 – 15.35
Coffee & Networking Break
15.35 – 16.20
Libby Hodgson
Director of Marketing, Commercial and Fundraising
Taronga Conservation Society Australia
Sara Cheng, Senior Manager, China Practice, NSW Business Chamber /Australian Business Chamber
Robert Ravens
Managing Director
Bridestowe Lavender Estate
Brad Chan
CEO
Banna Property Group
Panel Discussion:
Developing an effective channel and pricing strategy for China
16.20 – 16.50
Ken Taggart,
CEO,
Chatty Kids
16.50 – 16.55
Closing remarks by chair
17.00 – 18.00