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Case study: The digital marketing challenges and opportunities for small businesses in China

Bridestowe Lavender Estate has been widely recognised for its efforts to attract Chinese inbound travellers to Tasmania’s north-east.

Having won the initial award for innovation in the Australia-China Achievement Awards, the company is increasingly turning to digital to foster further growth. This session will provide an understanding of how SMEs can manage and conquer the Chinese digital ecosystem.

Robert Ravens, Managing Director, Bridestowe Lavender Estate

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