Ashton Media » Home

CASE STUDY: Integrating digital channels with offline marketing activities to attract Chinese students

UNSW manages Australia’s number 1 official university WeChat account and has used digital marketing channels to significantly increase their brand identity in the market.
This session will explore their integrated digital strategy from their website development to WeChat, as well as leveraging events to further drive digital engagement and applications.

Xueting Zheng, Senior Marketing & Communications Specialist (Greater China), UNSW

Back to agenda