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CASE STUDY: Using WeChat to win over digitally savvy Chinese consumers

Chatty Kids is an online learning platform teaching children how to read and speak English. For over three years, founder Ken Taggart and his team have been working hard to establish the tool with Chinese parents – and WeChat has been a key part of their strategy.

In this talk, Ken will share his experience with using WeChat to build brand awareness and drive sales in a B2C environment. He will cover some of the intricacies of running promotions on the platform, the role of QR codes, as well as leveraging the effects of viral marketing and Key Opinion Leaders (KOLs)  – all while managing the tricky balance of creating a level of  demand a growing startup can effectively meet.

Ken Taggart, CEO, Chatty Kids

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