Digital marketing success requires a comprehensive China marketing strategy. This panel will take a closer look at:
- Understanding available channels and their fit for various market segments and businesses
- Leveraging trade relationships
- Developing the right pricing strategy
- Exploring alternative ways to get cut through in an increasingly crowded market
- How SMEs can manage and conquer the Chinese digital ecosystem
Libby Hodgson, Director of Marketing, Commercial and Fundraising, Taronga Conservation Society Australia
Sara Cheng, Senior Manager, China Practice, NSW Business Chamber/Australian Business Chamber
Robert Ravens, Managing Director, Bridestowe Lavender Estate
Brad Chan, CEO, Banna Property Group