Red Dragons, Red Envelopes, Red Ink

Red Dragons, Red Envelopes, Red Ink: Why so many Western companies fail in China, and how to ensure your company does not make the same mistakes.

In this practical and dynamic session, Rob Brown will uncover some of the key reasons why so many prominent non-Chinese brands have been forced to retreat from China with their tails between their legs. From Best Buy to eBay, Mattel to Uber, the list of casualties is staggering.

Rob Brown, Executive Director, Global Rev Gen