Swisse is one of Australia’s big export success stories. In only five years time, 40% of the company’s sales came from China. Hong Kong-listed Biostime International acquired 100% of the company for $1.8 billion.
This presentation will explore how the company built local partnerships to successfully expand into China. It will follow Swisse’s journey from testing their Chinese product positioning and messaging in their own backyard to investing in product development to meet local demands and engaging with celebrities to create digital buzz and eCommerce success for the brand.
There was much consideration in choosing a buyer who was in line with the Swisse culture and values which was imperative in helping close out the transaction.
Radek Sali, Former CEO, Swisse