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Using WeChat as a promotional tool for international brands

WeChat is unlike any social media platform known in the Western world. The popular marketing and social messaging app has over 846 million monthly active users and is one of the most effective ways to reach Chinese digital consumers.

This talk will give the audience and introduction into the wonderful world of WeChat and provide an overview of the platforms key functions and features. It will also provide an understanding of WeChat user behaviour and how Western brands can leverage it as a promotional tool.

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