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Getting your head around Ad Fraud, Ad Blocking and Viewability

Ad Fraud, Ad Blocking and Ad Viewability are the latest topical issues that the digital industry is grappling with.  Each market and segment is responding and addressing these issues in its own way.

What is the Australian market thinking about this?

Are Australian Marketers, Agencies and Publishers concerned and what is being done?

Joe Nguyen and Lachlan Brahe from comScore will host a panel with stalwarts from the Australian digital industry to discuss the current state of the market and where they think this will be heading. It will be a “quick fire”, no-nonsense panel that will be very informative.

Joe Nguyen, Senior Vice President, Asia Pacific, comScore

Lachlan Brahe, Vice President, Australia and New Zealand, comScore