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Success in the ever changing media landscape

The competition for your client’s advertising dollar has never been more fierce. In one corner there is traditional media with its independently audited metrics, time-proven results and well-established offerings. In the other, the tech players: truly digital-first, boasting never before seen access to data with innovation built into the very DNA of their businesses. Each has its place in the marketing mix but which deserves a bigger piece of the advertising pie? Hear the latest argument from both sides in this must-see session.

  • MODERATOR: Mark Lollback, CEO, GroupM Australia & New Zealand
  • Brian Gallagher, Chief Sales Officer, Southern Cross Austereo
  • Kim Portrate, CEO, ThinkTV
  • Adrian Vallelonga, Head of Agency, Google
  • David Nemes, Director, Brand Strategy, Buzzfeed