As consumers become ever more connected, and as cognitive marketing capabilities reset boundaries, a new kind of marketing and a new kind of marketer will emerge. Dave Osborn, VP APAC at AppNexus will share what lessons can be learned from the ad tech evolution to date, why agencies have a unique and narrow opportunity to reshape their role in the value chain, and how Programmable Marketing can help you to drive sustainable and successful marketing outcomes in 2017.
Dave Osborn, VP APAC, AppNexus