It’s no longer a discussion about the ideal agency model, the days of clients force-fitting into fixed agency models are gone. Agencies are increasingly creating customised, cross-agency, integrated teams based on clients’ businesses. This discussion will explore how agencies and clients are working together to craft bespoke partnerships that have the clients’ needs at their core.
Chris Savage, CEO, The Savage Company
Lisa Ronson, Chief Marketing Officer, Tourism Australia
David McNeil, CMO Asia Pacific, Campbell Arnott’s
Jon Wild, VP North America Marketing, Groupon
Adam Ballesty, Marketing & Innovation Director, Diageo Australia