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Automation – what does the future hold?

Carat’s vision is to be 100 percent digital by 2020, with 60 per cent to be underpinned by data and analytics and 40 per cent programmaticWhat opportunities and challenges does this present;  how will media roles evolve as a result and how will the rise in programmatic benefit clients?


Brendon Cropper, Chief Data & Experience Officer, Carat