Copy Copy Copy – our industry is obsessed with old-fashioned Romantic ideas of creative and intellectual originality. The truth is that the easiest way to make something new and fresh is to harness humanity’s greatest gift – our ability to use the brains of others (and the products of those brains) to make new solutions: to create new from old. Whether you’re a strategist, a creative or a digital ninja, you need to learn how to copy well. Mark shows you how.
Mark Earls, Herdmeister, Herd Consultancy