Your consumer’s identity spans multiple touchpoints, each of which influences the buying journey. Making sense of these touch points that identify consumer profiles, enables marketing professionals to target and measure users across all of their devices, forming a 360-degree view of consumers. Until recently, advertisers have had no choice but to view digital engagements in silos–essentially treating individual consumers as three or four distinct people, one for each device they used. But what does that really mean and how much does it really matter?
Join DataXu as they try to demystify Cross Device Marketing and help marketing professionals get a deep dive into basic tasks like managing frequency, attributing and allocating conversion credit and sequencing messages to get increased ROI on Media Dollars Spends.
James Sampson,VP and General Manager for Asia Pacific, DataXu