ThinkTV invites you to hear world-first, exclusive findings on the impact that advertising within premium content, and brand integration has on sales response.
Professor Karen Nelson-Field, Co-Founder of Media Intelligence Co. and Industry Professor of Media Innovation at the University of Adelaide, will unveil the findings from her exclusive Benchmark Series, commissioned by ThinkTV. The study exposed more than 2,500 everyday Australians to 20,000 advertisements across different platforms and devices under natural viewing conditions. This chapter of the Benchmark series will focus on the impact that advertising within premium content, and brand integration has on sales response.
Karen Nelson-Field, Professor of Media Innovation, University of Adelaide