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Does Brand Trust Matter in a Post-Truth World?

2017 has been a watershed year for trust in Australia

We have seen collapses in public trust across all our key institutions, including business, media, and government, as major brands have been embroiled in crisis following product failures and PR disasters.

But in this age of addressable marketing and the ability to get your message out at scale, does the fact many brands and marketing channels are distrusted even matter?

As the world’s most trusted news organisation, BBC News shares its insights into the state of play, and why that old fashioned value of trust is so vitally important to brand building today.

Jamie Chambers, Regional Sales Director, BBC Worldwide