These are confronting times for media agencies. New technology is creating new opportunities however it is also lowering barriers for new market entrants and challenging existing business models. Against this backdrop, it is more vital than ever that agencies add value through their intellectual capital. Historically, the Agency/Publisher relationship has always been a symbiotic one requiring close collaboration. In this session, Adslot discusses how this is the case more than ever, and how new technology can be the enabler.
Ian Lowe, Chief Executive Officer, Adslot