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Trusted, transparent and independent – the holy grail for measurement – is it achievable?

The validity of measurement is a hot topic with no clear solutions to achieving standardisation and complete transparency.  What do we need to do as an industry to provide clarity for our clients?

Vijay Solanki, CEO, IAB Australia
Katherine  Perfect, Head of DoubleClick Platforms, Agency, Google
Ellie Rogers, Head of Agency, Facebook
John Miskelly, Chief Digital Officer,  GroupM
Steve Weaver, Director of Research, Insights & Education, Think TV