Agency Leaders Symposium top nav bar logo

AGENDA

Learn from the smartest international and local minds.

Thursday 10 September

8:00

Registration Opens

 

8:40

Chris Savage
Opening Comments

Chris Savage, The Savage Company – Conference MC

Savage Co

8:50

Richard Tobaccowala
International Opening Keynote: Re-inventing yourself and your agency for The Road Ahead

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe (US)

Publicis Group

Rishad Tobaccowala author of Restoring The Soul of Business: Staying Human in the Age of Data and previously the Chief Strategist and Growth Officer of Publicis Groupe (where he remains an advisor) will distil his learning of four decades, the research he has done for his book and recent writings and advice on a Covid-19 impacted landscape with a focus on how to restore personal, team and agency relevance and growth in the future.

9:25

Keynote

Session detail TBC

10:00

Keynote Panel: Navigating, surviving and thriving: Have agencies got this?

Leigh Terry, CEO, IPG Mediabrands APAC
Jens Monsees, CEO & MD, WPP AUNZ
Angela Tangas, CEO, Dentsu Aegis Network
Nickie Scriven, CEO, Zenith Media
Phil McDonald, Partner & Managing Director, BCM Group

Leigh TerryJens MonseesAngela TangasNickie ScrivenPhil McDonald
IPG WPP Dentsu Zenith BCM logos

How do you keep a strong and consistent network and individual agency positioning and culture in an environment that has been turned on its head and how do you protect business long term?

CEOs debate whether an unexpected and disruptive 2020 has helped them run better businesses, question if accelerated agency shakeups were long overdue and discuss future financial and structural impacts across the industry.

They’ll highlight what they’ve learned that’s now incorporated into a more streamlined offering, how to balance the importance of people vs profit and will share what keeps them up at night.

10:35

Coffee & Networking Break

11:00

Partner breakout

Presented by Xandr

Xandr
Partner breakout

Presented by CtrlShift

Ctrl Shift

11:30

Nicki Hutley
Keynote: Consequences of a chaotic 2020 unearthed

Nicki Hutley, Partner, Deloitte Access Economics

Deloitte

Even before COVID19 hit, economic crises have been accelerating at gale force speeds causing huge disruption across Australia and beyond.

Highly experienced economist, and senior partner at Deloitte Access Economics, Nicki Hutley, will discuss the key economic, social and environmental trends impacting not just the Australian landscape, but the businesses and brands operating here.

From COVID-19 to Australia-China trade relations, Hutley zones in on the current economic slowdown, discusses what economic modelling suggests might be the path out of COVID-19, what the longer term challenges and opportunities for brands, businesses and the Australian economy look like.

As well as looking at the drivers affecting macroeconomics and evaluating the legacy impacts these will have, Hutley, who has more than three decades of experience in financial and investment markets as well as consulting, highlights the opportunities ahead.

Join Hutley for this sought-after session as she discusses market hopes and expectations following one of the most pivotal and challenging years yet.

12:10

Lunch & Networking

 

12:50

We Need to Change The Way We Do Business

Pauly Grant, Chief Talent Officer ANZ, Publicis Groupe
Simone Smith, PR Director, McCann
Ant Melder, Co-founder/Creative Partner, Coffee Cocoa Gunpowder
Nareen Young, Professor, Indigenous Policy (Indigenous Workforce Diversity), Jumbunna Institute, UTS Sydney
Yatu Widders Hunt, Director, Cox Inall Ridgeway

Pauly GrantSimone SmithAnt MelderNareen YoungYatu Widders Hunt
Publicis Groupe McCann Coffee Cocoa Gunpowder UTS Cox logos

As agency leaders your actions matter now more than ever before.

When it comes to ensuring meaningful, not just tokenistic business action, around genuine equality, diversity, tolerance, inclusivity and non-discrimination, this must be a major and sustainable priority.

The panel look at how and why momentum around the Black Lives Matter movement has shone a spotlight on the industry’s broader diversity and inclusion problems, discuss why employees are rising up and calling for change and suggest what needs to happen now next.

13:25

Partner breakout

14:00

Ben Lilley
How I Bought My Agency Back From A Global Holding Group

Ben Lilley, McCann Worldgroup, Creative Chairman

McCann

How do you set about buying back an agency you founded two decades ago from a global holding group that bought it back in 2011? What were the biggest challenges? How do you agree on cost, discuss debt, structure and jobs and are you truly an independent when there are still network perks at play?

Admitting it was an impulsive decision to leave the industry two years ago, how does the Aussie agency’s new owner and Creative Chairman know this purchase wasn’t an impulsive move?

Straight shooter Lilley shares the highs and lows of buying his baby back.

14:35

Bernard Salt
Keynote: Life after lockdown: meet the new consumers, the new ways of working and the reinvented businesses that will help rebuild Australia in 2021

Bernard Salt, Managing Director, The Demographics Group

The Demographics Group

The coming of the coronavirus has up-ended the era of just-in-time globalisation and ushered in a new era of hyperlocal activity. The home, the household, the neighbourhood, the Australian continent, including the regions, are now the playing fields of new kinds of consumers, workers and businesses that will emerge in life after lockdown. Work from home or near home is reshaping the routine of daily life. And heightened security concerns, at all levels, are creating new opportunities for the agile and the bold. It is a view of the future that is both confronting and exciting.

In this 30-minute slide-&-talk session, presenter Bernard Salt AM draws on official data, recent history, corporate examples and popular culture to deliver a powerful assessment of Australia’s social and cultural landscape in the months and years that lie beyond lockdown.

15:05

Coffee & Networking Break

15.30

Karen Blackett
International Keynote

Karen Blackett (OBE), CEO, GroupM (UK)

groupM

Session details TBC

16:05

Keynote Panel: What a marketer wants in 2021

Kjetil Undhjem, Head of Marketing and Brand Strategy, ANZ
Henry Turgoose, Marketing Director, Reckitt Benckiser Health, Australia
Louise Cummins, Marketing & Digital Innovations Director, H&R Block
Louise Crompton, Chief Marketing Officer, Binge

Kjetil UndhjemHenry TurgooseLouise CumminsLouise Cummins

What do marketers want from their agencies in the next 12-24 months and why?

Due to major disruption from COVID-19, we question what the client’s media and creative needs are, ask if justifying marketing spend is harder than before and dig into where exactly they are investing to see the biggest return.

The panel of top CMOs reveal challenges and priorities ahead and share a revitalized stance on what they want from their agencies.

16:40

Christine Jones
Closing International Keynote

Christine Jones, Executive Creative Director, Rankin (UK)

RANKIN

Despite having worked at major networks in top global ECD roles on big brands such as Walgreens Boots Alliance, DOVE and Hewlett Packard, Jones says she’s never felt more alive as a creative than she does at London-based indie agency Rankin.

Launched a year ago by the founder of Dazed and Confused magazine and famous UK fashion photographer and filmmaker Rankin, the agency certainly has bold ambitions.

Add to that a business tagline of “We want to change the world”, Rankin is unshakable in its belief that creative rules the roost.

With clients on the books such as Rolls Royce, Aston Martin, Unilever and Samsonite, former Oglivy & Mather creative Jones reveals unusual agency beginnings, talks to whole agency pitches, female skewed creative teams, cutting through media clutter and empowering young creatives.

Jones, who runs the agency alongside Rankin and CEO Richard Pinder, gives an insight into life working at the year-old entity, explains why she doesn’t hire ex-colleagues and takes us inside pitches looking at trends and meeting client demands.

She’ll also outline the biggest opportunities and challenges for her and the agency in 2021.

17:10

Closing comments

Followed by Drinks Reception