AGENDA
au
This carefully crafted program combines inspiring keynotes with informal aactivities and time to build real relationships.
Delegate Registration & Welcome Drinks
Sponsored by ThinkPremiumDigital, ThinkTV and ThinkNewsBrands
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Tuesday
8:00
Breakfast and Opening Comments
8:50
International Keynote: Adapting and Surviving in the Ever-Changing Role of the ECD
9:30
Partner Keynote: Audience Targeting – Do you get what you pay for?
10:05
Track 1
The Marketer Lens
How do clients view and navigate the agency landscape? What would they change and what do they want?
A panel of top chief marketing officers will share candid views covering partner rationalisation, media mix shakeups, brand growth and more.
Track 2
Behaviour Change Realities
Simon Kuestenmacher, Co-Founder & Director, The Demographics Group
10:35
Coffee Break & Networking
Sponsored by realestate.com.au
11:00
Track 1
Why Context is King (and Content is the cherry on top).
Track 2
The Millennial Migration: How to retain talent during the ‘Great Reshuffle’
11:35
Track 1
The Devil is in the Detail
Track 2
What’s Right and Wrong in Creativity Right Now?
12:15
Partner Keynote: Pressing the Programmatic Reset Button for 2022
12:45
Lunch
13:30
Track 1
WFH – at What Cost?
Track 2
Triage, Myth Busting and New Beginnings
14:30
Wine Tasting
Kick back and relax with your fellow delegates on a wine tour experiencing some of the Hunter Valley’s finest vineyards.
Sponsored by Sesimi
Workshop
Session details TBC
Golf
Enjoy 9 holes of golf and plenty of conversation on the beautiful Crowne Plaza golf course.
17:00
Relax + Recharge
19:00
Pre-Dinner Drinks Reception
Sponsored by ThinkPremiumDigital, ThinkTV and ThinkNewsBrands
19:45
Gala Dinner
Sponsored by vevo
22:00
Close
Wednesday
8:00
Villa Checkout
8:00
Breakfast & Opening Comments
9:00
International Keynote: Transformation Hype, Ethics Shakeup and Self-Reflection
9:35
Track 1
Panel: Agency Sustainability – The Big Issues
Track 2
Kindness is the New Currency for Leaders
10:05
Coffee Break & Networking
Sponsored by realestate.com.au
10:30
Track 1
Think Tank 1: Starting Your Own Agency 101
Track 2
Think Tank 2: Mental Cultures – Changing the Way We Think About Work and Healthier Workplace Cultures Coming Out of COVID
Track 3
Think Tank 3: Developing a Brand from Scratch – What More Can Agencies do?
Track 4
Think Tank 4: Trust Trumps Conflict – How to Push Back on Conflict Clauses
11:25
Why Launching an Agency in 2020 Wasn’t For the Faint Hearted
11:55
Keynote: The Triumphs and Disasters in Brothers Building an Empire
12:25