Agenda

The Value of Advertising – Topics for discussion include:

Tuesday 16^th September

Wednesday 17^th September

08.15	Registration & Breakfast
08.55	Opening Comments
09.00	International Keynote – ADAPT – Evolving The Agency Business Model Ian Priest, President, IPA UK, International MD, Chime Communications Plc (UK)
09.30	Interactive Labs – Facilitated by: Interactive Lab 1: Time Based Remuneration Interactive Lab 2: Value Based Remuneration
11.00	Working Groups Feedback Forum
11.20	Keynote Presentation – Breaking Established Patterns – Taking A Traditional Media Company Into 2020 Tom Armstrong, Commercial Director, Fairfax Media
12.00	Partner Presentation Making It Personal: Harnessing Data To Power Relevant And Immersive Experiences. Spotify Partner Presentation Search + Social Intersections: Driving Improved Performance Through Cross-Channel Synergies, Now And In The Future Kenshoo Partner Presentation Put Your Next Campaign On The Map: Introducing The Latest Location Intelligence Tool By Salmat Salmat
14.30	Lunch
13.10	Keynote – Future Technologies Richard Peters – Co-Founder & Co-CEO, Decoded, UK Barry Whyte, COO, Decoded, UK
13.40	Partner Presentation The Guardian: Building a Global Media Brand The Guardian Partner Presentation Engage with Intimate Scale – Listen-Watch-Engage-Share Southern Cross Austereo Partner Presentation A Look At Millennials To See The Future Of Media And Marketing AdRoll
14.30	Wine Tasting Golf Coding In The Vines
17.00	Free Time – Relax & Recharge
19.00	Pre-Dinner Drinks Reception
19.45	Dinner & After Dinner Speaker
22.00	Close

Thursday 18^th September