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The Value of Advertising – Topics for discussion include:

Tuesday 16th September

17.00 Registration
08.00 Welcome Drinks

Wednesday 17th September

08.15 Registration & Breakfast
08.55 Opening Comments
09.00 International Keynote – ADAPT – Evolving The Agency Business Model

Ian Priest, President, IPA UK, International MD, Chime Communications Plc (UK)
09.30 Interactive Labs – Facilitated by: media federation of australiathe communications council

11.00 Working Groups Feedback Forum
11.20 Keynote Presentation – Breaking Established Patterns – Taking A Traditional Media Company Into 2020
Tom Armstrong, Commercial Director, Fairfax Media
14.30 Lunch
13.10 Keynote – Future Technologies
Richard Peters – Co-Founder & Co-CEO, Decoded, UK Barry Whyte, COO, Decoded, UK
Partner Presentation
The Guardian: Building a Global Media Brand
The Guardian
Partner Presentation
Engage with Intimate Scale – Listen-Watch-Engage-Share
Southern Cross Austereo
17.00 Free Time – Relax & Recharge
19.00 Pre-Dinner Drinks Reception
19.45 Dinner & After Dinner Speaker
22.00 Close

Thursday 18th September

08.00 Villa Check-Out
08.30 Breakfast & Opening
08.40 Keynote – Leveraging Blue Ocean Strategy to Put Agencies Back in the Corporate Boardroom
Wayne Kingston, Former Chairman, CEO and Worldwide Board Director, DDB and Lecturer, Macquarie University
09.10 Keynote – What Mobile Games Can Teach You About Facebook Advertising
Charlie Wood, Regional GM Advertising / VP – Asia Pacific, Japan & India, Salesforce ExactTarget Marketing Cloud
09.40 Agency Leaders Panel – Pitch FeverLeigh Terry, CEO, OMG
Andy Pontin, CEO, Clemenger BBDO
Mike Wilson, CEO, Havas Media
Rob Belgiovane, Executive Creative Director, BWM
Fiona Johnston, Former CMO, MediaCom
Moderator – Sophie Madden, CEO, MFA
10.20 Coffee Break
What We Learned From The Dinosaurs
Jon Holloway, Managing Director, TCO
11.50 International Keynote – Instagram Overview And Creative InspirationJessica Sherrets, Head of Brand, Instagram US
12.20 Closing International Keynote – The Future Of Business, Media And Advertising – The Next 5 YearsGerd Leonhard, Futurist & Author, The Futures Agency
12.50 Lunch & Conference Close