It’s all TV. It’s all Video. For the past five years in Australia consumer behaviour has pointed to viewing convergence. But has convergence also arrived in the advertising world? For marketers, it’s vital to understand the behaviours associated with this seismic shift in screen-agnostic content consumption. What are the opportunities for agencies and how can they leverage the biggest shift in media since the invention of the internet?
Chris Mooney, Head of Product Strategy, APAC, Videology