After 30 years in the advertising business from the golden days of TV commercials and 15% commissions, to reconstructing McCann to Worldgroup and IPG from a bank to a client centred collaborator, best-selling author and industry veteran Kevin Allen declares the biggest opportunity for the agency community in 50 years…is now! The desperate needs of marketers in the demand economy are going unmet and now is the time to seize the opportunity. During this inspiring and informative keynote Kevin will discuss the 21st century brand and the shift from the supply to the demand economy. He will also focus on the ‘hidden agenda’ of the client community and why clients aren’t getting the help they need. Most importantly, he’ll walk you through how agencies can capitalise on this huge opportunity.
Kevin Allen, Chairman & CEO, rekap (US)