In this age of exponential change, business model disruption, user experience, innovation labs, agile production and design thinking, most agencies are still using processes developed decades ago while wondering why it seems to be getting harder and harder each year to justify their costs to Clients. In this discussion we explore the possibility that it’s not about demonstrating the value of how we do things, it’s about changing how we do things to provide more value. We ask whether the modern marketing environment still fits the classic advertising process and how some agencies are exploring new ways of working that provide Clients more bang for their buck.
Craig Page, Head of Digital, Ogilvy PR
Mark Green, CEO, The Monkeys
Imogen Hewitt, Head of Strategy, Havas Media
Max Sebela, Marketing Development Director, Tumblr