B2B Marketers Lunch
Thursday, 3rd June 2021, from 12.30pm |
Bopp & Tone, 60 Carrington Street, Wynyard Park, Sydney
Thursday, 3rd June 2021, from 12.30pm |
Hi Everyone,
Having weathered the storm that was 2020 Ashton is back for a much brighter 2021. We’re really looking forward to collaborating with you and your organisations throughout the year.
Speaking of, GREAT NEWS. I’m thrilled to let you know we’re reviving our quarterly Lunch Meetups for ANZ’s leading B2B Marketers within the media, tech and CX industries. Starting on Thursday the 25th of March.
As always, our aim is to provide regular forums that will challenge your thinking, help grow both your professional influence and the importance of B2B marketing within your organisation, and offer you the opportunity to discuss challenges and learnings with likeminded peers.
To kick off the year, we’re thrilled to have one of ANZ’s leading B2B Marketers, Jodie Sangster, Chief Marketing Officer, ANZ at IBM joining us for an intimate Q&A.
It’s safe to say, the last year has tested B2B marketers, with many of you forced to shift strategies and look for new engagement tactics.
Jodi will offer her insight on B2B marketing in times of uncertainty, how to manage the current transition, and with this in mind, offer her guidance on how you can drive your career forward.
We’d love for you to join us however the places are strictly limited. You can secure your spot, with a delicious 3 course meal and drinks for just $100. Click below to RSVP.
Jodie Sangster
Chief Marketing Officer, IBM ANZ
Jodie is a leading data-driven marketing specialist and qualified lawyer (specializing in privacy and data protection) and her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region.
Jodie was appointed to her current role in April 2020 and prior to that was the Chief Marketing Officer- Singapore from 2019-2020 and Chief Customer Officer for IBM Watson Customer Engagement in Australia from 2018-2019.
Before Joining IBM, Jodie served seven years as CEO of the Association for Data-driven Marketing and Advertising (ADMA). She has also held roles as SVP Global Development for the Direct Marketing Association (USA) and Chief Privacy Officer for Acxiom (Asia Pacific).
She is currently a non-Executive Director on the Board of Amaysim, Australia’s fourth largest telco and sits on the Board of Governors for the ECHO Awards in New York.
Find out more about Jodie’s experience on LinkedIn here
Interviewer
Sarah Tucker
Head of APAC Marketing, Marketing Solutions, Enterprise, LinkedIn
Over the past ten years Sarah has implemented successful marketing and communication strategies for entrepreneurs, start-ups and B2B brands, with her experience spanning across media networks and the agency landscape.
As a Head of Marketing for LinkedIn Marketing Solutions, Sarah is responsible for the APAC enterprise Marketing team’s go to market strategy. Through the development and execution of customer marketing and thought leadership programs, Sarah aims to shape and communicate LinkedIn’s value to the media community in the Indian, Japanese, Singapore, Korean and ANZ markets.
Prior to her role at LinkedIn, Sarah led the marketing and communications function for Foxtel’s advertising sales business, Foxtel Media. Joining the business, then MCN, in 2015, she steered the organisation through major change, and a rebrand to better align with it’s parent company. She was also instrumental in the renovation of one of Sydney’s most historic venues, the Academy Twin theatre, into an interactive media hub: Foxtel on Oxford, to disrupt how the media industry approached upfronts and engage agency and advertising partners.
Sarah was named one of AdNews’ Emerging Leaders of the Year for 2019 and has supported the production and delivery of the TEDxSydney ideas festival over the last seven years.
Find out more about Sarah’s experience on LinkedIn here
WHEN
Thursday, 3rd June 2021
12:30pm Arrival, welcome drink & entrees
12:50pm Intimate Q&A with CMO of IBM Jodi Sangster
1:30pm Mains, table discussion & networking
2:45pm Close & optional networking drinks
WHERE
Bopp & Tone
60 Carrington Street, Wynyard Park, Sydney
https://boppandtone.com.au/
ATTEND:
