Increasing competition is driving companies to do things differently, rethink their approach for engaging customers in the moment they have a need. During the session, Rob Bourne – Head of Digital Customer Experience at American Express, will share insights on their approach to customer experience design, with a focus on mobile innovations that bring together buyers and sellers. Rob will share the new Amex Offers platform, providing Card Members the ability to save offers directly to their card, removing the need for coupons or loyalty cards and the latest innovations in mobile loyalty.
Robert Bourne, Director Customer Experience & Digital Delivery, Australia & NZ, American Express