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Forget Customer-Centricity. It’s Now About Customer Obsession.

As CX becomes an ever more important differentiator in the fight for market share, the transformation that comes with creating a truly customer-obsessed culture, agile enough to respond to the pace of change, is a challenge that most businesses are grappling with. This session will explore how QBE’s first Chief Customer Officer, Bettina Pidcock, is truly transforming their approach to CX to become customer-obsessed through exceptional leadership, innovation, and investing in exceeding customers’ expectations.