When you become the content that consumers pull through their defences, rather than the advertiser that they build barriers to keep out, then you’ve made the leap to modern marketing. But, as our profession progresses and trends accelerate, the story doesn’t end with content marketing. The other piece of the puzzle is context.
Context is everything; it can make the difference between a joke that’s funny or offensive, or content that’s relevant or irrelevant.
Context Marketing uses data to connect the dots between content and customers, delivering exactly what they need, when they need it.
In this half hour session, Sitecore’s Inside Sales Representative, Jack Loo, provides an overview of context marketing and how to execute it effectively, using behaviour monitoring, personalised content and marketing integration.
Jack Loo, Inside Sales Representative, Sitecore