Ashton Media » Home

Moving from Just Measuring Customer Experience to Actually Improving It!

A successful CX program needs to not only measure customer experience but continually improve it. In this session we will share solutions and best practices to address some of the key challenges of traditional VoC and CX programs including:

  • Avoiding the potential bias of low survey response rates
  • Eliminating over surveying practices that annoy customers
  • Collecting and unifying customer feedback across multiple channels
  • Leveraging rich unstructured customer feedback sources as voice and text
  • Translating customer insight into action, impact and ROI


D. Daniel Ziv, Vice President – Customer Analytics APAC and Global Product Strategy, Verint