Today’s marketing world requires new ways of thinking and approaching customers, and integral to success are customer experience, data driven insights, digital presence and seamless execution. During this presentation Lea will discuss strategy and what is best in class in customer experience and why that is so valuable. Also covered will be data; how to identify the insights that drive value… and those that don’t. Digital; we all need to ensure we have excellent execution and that means getting channel and experience right, every time.
Lea Wright, Head of Customer Value Management, Vodafone