Creating competitive advantage through Customer Experience

Whether they like it or not, businesses understand that the power has firmly shifted to the customer. The customer now decides how, when and where they engage with their chosen brands and their tolerance for poor customer experience is minimal.

Forrester Research defines the customer experience as the sum of all experiences a customer has with a company over the duration of their relationship – including awareness, discovery, attraction, interaction, purchase, use, customer service, and advocacy. In this always-on omni-channel world, Customer Experience is fast becoming the new differentiator for forward thinking organisations. That’s why we are producing the fifth annual Customer 360 Symposium, ANZ’s #1 Customer Experience conference.

Join the sharpest minds in the CX and marketing industry to learn from inspiring international keynote presentations and local case studies. Topics covered at the conference include customer experience leadership, creating a customer-centric business culture, employee experience as the cornerstone of CX, artificial intelligence in transforming customer service, voice of the customer, building the business case for investment in customer experience, CX as a pillar for growth, creating data driven and personalised experiences, seamless CX across customer touchpoints, and the role of voice interfaces, such as Google Home and the new-to-market Amazon Alexa, in the evolution and disruption of CX.

The Symposium takes place in the Hunter Valley where for two days delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of customer strategy. For qualifying senior executives, attendance to the conference is complimentary as the Symposium has been sponsored by a select group of market-leading partners.

Why should senior customer focused executives attend the Customer 360 Symposium?

The conference program of international and local speakers has been crafted by an experienced Advisory Board of your peers.

The Symposium is an invitation-only event attracting ANZ’s most influential customer focused, client side executives.

Set in the beautiful Hunter Valley, far from the distractions of the office, attendees are given the rare opportunity to participate in an environment where they can openly share ideas and challenges with industry peers.

Qualifying client side executives attend as our guest.